In just one day, the teaser trailer for Beauty and the Beast topped the teaser trailer for Star Wars: The Force Awakens!
Talk about the power of femmes.
The first teaser trailer for Disney’s live-action Beauty and the Beast was viewed a record 91.8 million times in its first 24 hours — besting previous champ Star Wars: The Force Awakens, as well as Captain America: Civil War and Avengers: Age of Ultron (each of them Disney films as well).
The second teaser trailer for Force Awakens garnered 88 million views, followed by 61 million views for Captain America: Civil War, 55 million views for the second teaser for Force Awakens, and 34 million views for Avengers: Age of Ultron, according to Disney.
Beauty and the Beast, directed by Bill Condon, is a retelling of Disney’s classic 1991 animated film that stars Emma Watson as Belle and Dan Stevens as the Beast. Kevin Kline, Luke Evans, Josh Gad, Ewan McGregor, Stanley Tucci, Gugu Mbatha-Raw, Audra McDonald, Ian McKellen and Emma Thompson also star in the film, which hits theaters March 17, 2017.
Source: The Hollywood Reporter