NBC’s 2017 live holiday musical presentation: Bye Bye Birdie, which will star Jennifer Lopez as Rosie.
NBC Entertainment Chairman Bob Greenblatt just made the announcement at the Paley Center in Beverly Hills. This will be NBC’s fifth consecutive live musical, following The Sound of Music, Peter Pan, The Wiz, and the upcoming Hairspray.
Lopez also will executive produce the live presentation, with Elaine Goldsmith-Thomas, Benny Medina, Craig Zadan and Neil Meron. Universal Television will produce with Lopez’s Nuyorican Productions, Storyline and Sony Pictures Television.