Disney announces “Mulan” will premiere in Disney Plus next month.
The original release date for the live-action film was March 27, 2020, but because of the coronavirus pandemic it has been delayed.
Disney Plus reveals their streaming service has over 60.5 million subscribers. Mulan will be available on Disney Plus on September 4 for $29.99. The film will still be released on selected theaters for territories with no access to Disney Plus.
You can read more about the press release from Disney CEO Bob Chapek:
“We’re looking at ‘Mulan’ as a one-off, as opposed to saying there’s some new business windowing model that we’re looking at,” he said.
“We find it very interesting to take a premiere offering to consumers at that $29.99 price and learn from it,” said Chapek, noting that they would study the number of transactions and the number of subscribers generated by the movie.
He also said that the premiere access window created on Disney Plus for “Mulan” acts as a “fairly large stimulus” for new consumers to sign up for the streaming service.