Netflix has signed Shonda Rhimes to a multi-year production deal, ending a 15-year relationship with ABC Studios that yielded hits from “Grey’s Anatomy” to “Scandal.”
Her shingle, Shondaland, will begin producing new series for Netflix while she continues to stay involved in her current broadcast series. Executive producer Betsy Beers will also come to Netflix with Rhimes, one of the most successful TV producers of the past decade.
The Rhimes pact reflects Netflix’s increasing interest in producing original series the company can own, as well as the arms race continuing to escalate between not only the streaming service and TV networks, but other subscriber VOD options like Amazon Prime and Hulu. Earlier this week, Amazon signed on another proven hitmaker, Robert Kirkman, creator of AMC’s megahit “The Walking Dead.”