Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF.
The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
Fans and families attending Disneyland After Dark: Star Wars Nite on May 3rd will also be invited to join the celebration during the park-wide exclusive event. Additionally, on May 4th, guests at the Disney store in San Francisco will have the chance to meet Chewbacca and roar alongside the legend himself, and from May 4 – 6, fans that roar and post on social media in Disney store locations nationwide using #RoarForChange will receive 10% off their Star Wars purchase.
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
Join the #RoarForChange challenge and view the launch video HERE.
Learn more about the campaign at ForceForChange.com.