Lucasfilm President Kathleen Kennedy and Star Wars veteran Mark Hamill announced a new campaign sponsored by CrowdRise.
Star Wars: Force for Change is an initiative that inspires people to make a positive impact on the world, starting April 5th, Star Wars: Force for Change will match the donations of Star Wars fans to four select charities up to $1,000,000!
To date, Star Wars: Force for Change has raised over $10,000,000 with the help of the amazing Star Wars community. This month-long campaign will lead up to “Star Wars Day” on May the 4th. The four select charities include the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish®.
Lucasfilm President Kathleen Kennedy had this to say.
Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” says “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.
Over the course of the four-week period, which culminates at 11:59pm (PST) on May 4th, fans will be able to donate through CrowdRise.com/
Show your Force and visit CrowdRise.com/