Welle Entertainment Slate Acquires Six Female-Led Projects


Deadline reported, Cathy Schulman, president/CEO of Welle Entertainment, has acquire six new female-led properties which are being develop as TV series and film.

Five of the the projects are based from book and one play. You can read the details about the acquisition below: 

The Idea of You, an erotic drama with Gabrielle Union (Being Mary Jane) producing through her production company I’ll Have Another along with Robinne Lee, Eric Hayes and Jeff Morrone, which is about a 39-year old mom in Los Angeles who takes her daughter to meet her favorite boyband, and in turn the 20-year old singer falls in love with the Mom. The film is based on the novel that was published in June 2017 by Robinne Lee (St. Martin’s Griffin). This is the third book that I’ll Have Another has optioned. The option deal was negotiated by attorney Jamie Feldman and book agent Richard Pine (Inkwell). Union’s reps are CAA, Atlas Artists and attorney Patti Felker.

Worth noting that Schulman while working at STX was one of the key people involved with the comedy Bad Moms, which grossed $183.9M worldwide and then spawned a sequel, Bad Moms Christmas which added another $130.5M worldwide to the franchise’s coffers. After that Bad Dads (in development) spun-off from that.

The second novel to be made into a feature is Midnight Magnolia, which is inspired by a soon to be published YA book by A.M. Barsam. Set in a dystopian future where a despotic American President obsessed with immortality steals teenage girls to act as his poison tasters – a fail-safe measure to protect him from mutiny and murder. Deborah Del Prete (Enders Game, The Wedding Planner) will also produce.

You can head over to Deadline to read more about the deal.